They did call me uncle / auntie

In our films, we made our audience to acknowledge how fast time is passing by and reminded them that they are not even aware of it. To give our message we used a very common insight. "It is other people who defines how old you are. Not you." So we made them face even they are getting old and even they have become aunts and uncles.

The impact was HUGE. Millions of people shared both the films and the song in social media. Even celebrities shared their own version of the song in their social media accounts. This campaign was the biggest campaign of 2015 in Turkey.